ALL THE WORLD’S A STAGE On a mission to take theatre across the country, The Aditya Birla Group conceptualised Aadyam with a belief to bring about a meaningful difference in the growth of performing arts in the country. Since its inception, Aadyam has staged 221+ shows stemming from 25 plays, spanning varied genres sprawling across […]

Almond House

The Quest for Innovation With a brand that consistently pushed the boundaries of taste and presentation, Almond House recognized the need to bring that same spirit of innovation to its communication strategy Seeking to go beyond the conventional, HOWL created a campaign that would not only celebrate Rakhi but also showcase the brand’s ability to […]


Purpose-driven. Seamlessness. Innovation. Safety. DBS Bank epitomises these values. Bearing the legacy of being Asia’s Safest Bank for 14 consecutive years and the “World’s Best Bank 2021”, amongst many other awards, they needed a like-minded partner to propel and reflect their presence, digitally. Going beyond accolades, DBS Bank made banking a lifestyle. How? By telling […]


The Magic Of Science Foraging from the icy summits of Switzerland to the bottom of the pacific, Glutaweis spent nearly a decade formulating a skincare routine. While the active ingredients came from across the globe, Glutathione, perhaps skincare’s best-kept secret, formed the core of their discovery. With a perfect formulation in hand, the challenge was […]

Mahindra Blues Festival

THE BLUES LIVE HERE The mecca for India’s contemporary Blues culture, in February 2020, The Mahindra Blues Festival was ready to celebrate their decade of foot stomping blues and whiskey tunes. A legacy festival that often comes armed with butterscotch baritones and six strings – this blues extravaganza was set to transcend generations. But taking […]


ivape Envision ABOUT ivape ivape is the leading vaping mod and e-liquid brand in India. Incorporated in 2014, the brand has helped over 1 million people move on from smoking to a healthier alternative that is 95% safer than tobacco consumption. ivape deals in over 70+ e-liquid flavors that are shipped across the country and […]


MAKING BANKING INVISIBLE For far too long, banking has been a bothersome affair. India’s first digital only bank, digibank by DBS emerged as a disruptive blessing. Driven by their mission to enable India to #LiveMoreBankLess, digibank was designed with one clear objective; Make Banking Invisible. To connect with their millennial audience, HOWL designed a content […]

Green Snack Co

THE GREAT BINGE With a vision to make healthy living a lifestyle choice, The Green Snack Co. embarked on a journey to create the perfect healthy but binge worthy snack. With a goal to make healthy living a lifestyle choice rather than a fad, HOWL took up the responsibility to amplify and turn their delicious […]


CULTURE IN EVERY STITCH What happens when a pioneer in fashion meets the greatest batsman of all time? Magic. Launched in 2016, True Blue is a joint venture between Arvind Brands and Sachin Tendulkar. Sustainable, crafted, and iconic – True Blue stands for the Indian spirit. Deep rooted values inspire every knit. A retail heavy […]


HAVE A BLOODY GOOD PERIOD HAVE A BLOODY GOOD PERIOD Tampons and taboos, where did we go wrong? With less than 1% of the Indian population actively using tampons, floh was designed out of a simple need: to provide a comfortable and equally superior menstrual experience. Founder, Gauri Singhal, set out on a mission to […]