Keep track of the wolves
Tampons and taboos, where did we go wrong? With less than 1% of the Indian population actively using tampons, floh was designed out of a simple need: to provide a comfortable and equally superior menstrual experience. Founder, Gauri Singhal, set out on a mission to turn the tables. HOWL built floh’s digital identity over a strong visual backbone, focused on educating and in turn fostering conversation and acceptance. For a country that passionately bleeds blue, we set out to paint the town red. A tiny wad of cotton was ready to start a revolution.
Courtesy: Team Floh
profile visits achieved over the first two months
impressions recorded over the first two months
From customers to custodians, the birth of an engaging community
Courtesy: Team Floh
Enabling the online sales via e-commerce platforms and a customised website
women have had a bloody good period with floh
Introducing floh crampfree. Just that simple. Just that exciting.
Built on trust, we identified two brand advocates to amplify our mission.
Highest single day
follower spike
Increase in daily crampfree sales
Profile visits induced by
digital activations
In tune with our promise to make periods as comfortable as possible, we
launched the floh menstrual cup and wash
