Using data, technology and creativity, our mission is to help businesses grow in an ever-changing landscape.
We harness the power of diverse experiences to create disruptive, out-of-the-box ideas that are rooted in data and analytics. Turning these ideas into action is what makes us who we are.
In a world of disruptive marketing agencies, HOWL comes waving the purple flag of creativity & wisdom.
The Wolfpack believes
Simplify Everything
Make the complex, easy to understand.
Get to the point, from strategy to execution, so our clients can focus on what really matters - growing their business.
The GLR Theory
The key to success - Gratitude, Love and Respect
Value and appreciate every individual, and nurture strong relationships built on trust, kindness, and empathy.
Build Great Narratives
Use storytelling to knit the roots of the marketing landscape.
A great narrative can move mountains and make magic happen, and that's exactly what we're here for.
Foster Collaboration
The wolfpack is nothing if not a collaborative effort.
Instill 'Gratitude, Love, and Respect' into everything you create.
Culture Updrage
Be ‘in the know’: The world goes around, with or without you.
Instill 'Gratitude, Love, and Respect' into everything you create.
The Leadership
Aadil Poonawala
Head of Operations
“In charge of all the processes, systems and operations at HOWL. Would also make a decent comedian in an alternate universe.”
Jay Shah
Head of Business Development
“Responsible for bringing in new business for the company. An ex-army man, we’d recommend not getting into a fist fight with him.”
Abhishek Agarwal
Head of Growth & Performance
“Arms the leadership with all the necessary tools and techniques to help analyze data better. Obsessed with numbers, Abhishek is part nerd and part computer.”
Reena Kataria
Chief People Officer
“Responsible for guiding company policy and building culture. With 4 cats, Reena is the textbook defination of a cat lady.”
Rahul Kirpalani
Head of Integrations & Alliances
“Helps plan and scale brand communications and build alliances. When he’s not busy with work, Rahul is busy trying out every dimsum in the city.”
Tanay Pais
Design Director
“Responsible for design output and innovation. Tanay is best known for leaving his signature doodles across the office.”
Aadil Poonawala
Head of Operations
“In charge of all the processes, systems and operations at HOWL. Would also make a decent comedian in an alternate universe.”
Jay Shah
Head of Business Development
“Responsible for bringing in new business for the company. An ex-army man, we’d recommend not getting into a fist fight with him.”
Abhishek Agarwal
Head of Growth & Performance
“Arms the leadership with all the necessary tools and techniques to help analyze data better. Obsessed with numbers, Abhishek is part nerd and part computer.”
Reena Kataria
Chief People Officer
“Responsible for guiding company policy and building culture. With 4 cats, Reena is the textbook defination of a cat lady.”
Rahul Kirpalani
Head of Integrations & Alliances
“Helps plan and scale brand communications and build alliances. When he’s not busy with work, Rahul is busy trying out every dimsum in the city.”
Vidhi A. Shah
Head of Brand Solutions
“CMO on speedial, Vidhi is in charge of strategic brand & campaign building. She also turns her hyperfixations into content (see: the chip review)”
Our Advisors
Nearing 3 decades of building businesses and brands globally, Milind Shah is known as a market maker. A mentor to HOWL, Milind is the Chief Business Officer, and part of the core leadership for Mindtree, a company with over USD 1.5 Billion in revenue. A former Partner & Head of Sales with Dentsu, one of the largest global marketing and advertising agency networks. His experience also includes DAN Consult, Cognizant India, IBM Consulting (GBS), HP, Capgemini, JDA (Erstwhile i2 and Manugistics), APAC, FedEx, Limited Brands, Syngenta and Unilever among many more.
Milind Shah
TITLE
Nearing 3 decades of building businesses and brands globally, Milind Shah is known as a market maker. A mentor to HOWL, Milind is the Chief Business Officer, and part of the core leadership for Mindtree, a company with over USD 1.5 Billion in revenue. A former Partner & Head of Sales with Dentsu, one of the largest global marketing and advertising agency networks. His experience also includes DAN Consult, Cognizant India, IBM Consulting (GBS), HP, Capgemini, JDA (Erstwhile i2 and Manugistics), APAC, FedEx, Limited Brands, Syngenta and Unilever among many more.
Nabeel Merchant
TITLE
"Howl's strategies solidified Niyo's position online"
Apurva Harwani, Sr. Marketing Manager, Niyo Solutions Inc.
"A brand vision that was aligned with ours."
Indian Standard Time.
"A team that seamlessly becomes an extension to your own"
Solutions, OranJuice Entertainment.
“WE COULDN'T IMAGINE A BETTER PARTNER.”
Rohini Rego from DBS
