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HAVE A BLOODY GOOD PERIOD

Tampons and taboos, where did we go wrong? With less than 1% of the Indian population actively using tampons, floh was designed out of a simple need: to provide a comfortable and equally superior menstrual experience. Founder, Gauri Singhal, set out on a mission to turn the tables. HOWL built floh’s digital identity over a strong visual backbone, focused on educating and in turn fostering conversation and acceptance. For a country that passionately bleeds blue, we set out to paint the town red. A tiny wad of cotton was ready to start a revolution.

Courtesy: Team Floh

10,000+

profile visits achieved over the first two months

100,000+

impressions recorded over the first two months

MILLENNIALS AT YOUR CERVIX

From customers to custodians, the birth of an engaging community

Courtesy: Team Floh

MAY THE FLOH BE WITH YOU

Enabling the online sales via e-commerce platforms and a customised website

80% sales

driven digitally

HOWL customised permutations of products, making them viable to list across portals. Once live, the sky was the limit.

Over 50,000+

women have had a bloody good period with floh

PEEL AWAY THE PAIN

Introducing floh crampfree. Just that simple. Just that exciting.

GO WITH THE FLOH

Built on trust, we identified two brand advocates to amplify our mission.

500+

Highest single day
follower spike

8x

Increase in daily crampfree sales

15,000+

Profile visits induced by
digital activations

CHEERS TO NEW BEGINNINGS

In tune with our promise to make periods as comfortable as possible, we
launched the floh menstrual cup and wash

Baggit

Posted on July 21, 2020August 18, 2022 by nabeel

Schindler

Posted on August 4, 2022September 27, 2022 by nabeel

Zee Zest

Posted on August 4, 2022September 27, 2022 by nabeel

Between Us

Posted on July 21, 2020May 27, 2021 by nabeel

DBS

Posted on July 21, 2020August 18, 2020 by nabeel

True Blue

Posted on July 13, 2020July 29, 2020 by nabeel

CULTURE IN EVERY STITCH

What happens when a pioneer in fashion meets the greatest batsman of all time? Magic. Launched in 2016, True Blue is a joint venture between Arvind Brands and Sachin Tendulkar. Sustainable, crafted, and iconic – True Blue stands for the Indian spirit. Deep rooted values inspire every knit. A retail heavy brand, HOWL digitally enabled True Blue to achieve record breaking sales during the launch of their Autumn/Winter ‘19 collection. It was time to take India to the world, one masterpiece at a time.

Verification

Credibilty

Instagram Shop

Actionable

Pixel Integration

Result Driven

Across the Silk Route

Dotted across the spine of Asia like a string of pearls, the Silk Route connected civilisations and influenced culture as we know it. Inspired by the Persians and their grand taste in everything, HOWL digitally unveiled the collection just in time for the Indian Festive season.