Aquatein

A BOLD NEW WORLD

Fitness and its adoption in a digital India skyrocketed. Protein suddenly found itself in the limelight. Its consumption however needed to evolve. Aquatein was all warmed up to revolutionise how our body absorbs protein. In an industry dominated by powders and bars, HOWL took on the challenge of launching India’s first ever protein infused water. Disruption and results followed.

BE BETTER. BE BOLD.

AQUATEIN’s website design captured the intensity of the product. Action oriented, it created a strong purchase mechanism allowing users to personalise their protein requirements based on their routines and taste buds.

Integrating a one of a kind subscription service, designed to deliver personalised orders on a weekly basis.

100 Subscriptions

availed during first month of website launch

5000+ Checkouts

achieved during the course of the project

3% E-Commerce Conversation

the Indian benchmark stands at 1.4%

Creating A Conversation, Building A Community.

Aquatein set the bar and put into perspective the hunger for innovation the consumer demanded. With over 40 Lacs of revenue generated at 1/4th the cost of media inputs, Aquatein was ready to flex.

₹ 10,00,000

Earned online in the first three months

6%

ROI generated in the first month

52% Retention Rate

From customers to brand evangelists

Floh

HAVE A BLOODY GOOD PERIOD

HAVE A BLOODY GOOD PERIOD

Tampons and taboos, where did we go wrong? With less than 1% of the Indian population actively using tampons, floh was designed out of a simple need: to provide a comfortable and equally superior menstrual experience. Founder, Gauri Singhal, set out on a mission to turn the tables. HOWL built floh’s digital identity over a strong visual backbone, focused on educating and in turn fostering conversation and acceptance. For a country that passionately bleeds blue, we set out to paint the town red. A tiny wad of cotton was ready to start a revolution.

Courtesy: Team Floh

10,000+

profile visits achieved over the first two months

100,000+

impressions recorded over the first two months

MILLENNIALS AT YOUR CERVIX

MILLENNIALS AT YOUR CERVIX

From customers to custodians, the birth of an engaging community

Courtesy: Team Floh

MAY THE FLOH BE WITH YOU

MAY THE FLOH BE WITH YOU

Enabling the online sales via e-commerce platforms and a customised website

80% sales

driven digitally
HOWL customised permutations of products, making them viable to list across portals. Once live, the sky was the limit.

Over 50,000+

women have had a bloody good period with floh

PEEL AWAY THE PAIN

PEEL AWAY THE PAIN

Introducing floh crampfree. Just that simple. Just that exciting.

GO WITH THE FLOH

GO WITH THE FLOH

Built on trust, we identified two brand advocates to amplify our mission.

500+

Highest single day
follower spike

8x

Increase in daily crampfree sales

15,000+

Profile visits induced by
digital activations

 

CHEERS TO NEW BEGINNINGS

CHEERS TO NEW BEGINNINGS

In tune with our promise to make periods as comfortable as possible, we
launched the floh menstrual cup and wash

True Blue

CULTURE IN EVERY STITCH

What happens when a pioneer in fashion meets the greatest batsman of all time? Magic. Launched in 2016, True Blue is a joint venture between Arvind Brands and Sachin Tendulkar. Sustainable, crafted, and iconic – True Blue stands for the Indian spirit. Deep rooted values inspire every knit. A retail heavy brand, HOWL digitally enabled True Blue to achieve record breaking sales during the launch of their Autumn/Winter ‘19 collection. It was time to take India to the world, one masterpiece at a time.

Verification

Credibilty

Instagram Shop

Actionable

Pixel Integration

Result Driven

Across the Silk Route

Dotted across the spine of Asia like a string of pearls, the Silk Route connected civilisations and influenced culture as we know it. Inspired by the Persians and their grand taste in everything, HOWL digitally unveiled the collection just in time for the Indian Festive season.

Follower Spike

5,622

October 2019

18,548

January 2020

Surpassing Expectations

The Red Paisley Polo
6,578 Add to carts
17x return on media spends

Surpassing Expectations

The Red Paisley Polo
6,578 Add to carts
17x return on media spends

2,95,000

Total Clicks Generated To
Shopping Portal via Digital Marketing

2,95,000

Total Clicks Generated To
Shopping Portal via Digital Marketing

Adventure lies ahead

Leh Ladak set the backdrop to showcase TrueBlue’s AW’19
collection.

16.3 millions impression served in 3 months.

ROSTAA

ROSTAA

Envision

ABOUT ROSTAA

A flagship brand of Royal Dry Fruits Pvt. Ltd, Rostaa looked to redefine the way we perceive and consume dry fruits, dried fruits and berries. Rostaa sources the finest quality nuts and berries from farms across the globe, operating as India’s leading organised set-up in the branded superfood category.

THE CHALLENGE

A lack of online strategic direction hindered Rostaa’s digital presence. Rostaa outsourced their distribution which in turn meant they lost control over their margins. Additionally, Rostaa wasn’t listed on various e-commerce channels resulting in poor presence and in turn sales.

THE SOLUTION

We helped in-source Rostaa’s distribution, set up and list Rostaa on every e-commerce platform along with training their dispatch team and setting up processes for dispatch and shipping. Through digital media we started a conversation, encouraging healthy living not only for health enthusiasts but everyone looking to make small changes towards a healthier lifestyle.



Execute

#ROSTAASEDUA

A campaign that put Rostaa on the map, #RostaaSeDua spread the message of how humanity and righteousness have no religion. We collaborated with Smile Foundation, an NGO that works for the welfare of children, their families, and the community. A part of the profits during Ramadan were donated to them. The campaign was further amplified by:

  • Videos
  • Recipes
  • Contests
  • Emailers
  • Gifting Alternatives
  • Ecards

#YEHDIWALIROSTAAWALI

A campaign that encouraged ‘Doubling the celebrations of Diwali by sharing the goodness of Rostaa with loved ones’. A digital chain was initiated with 27 influencers who posted a picture of a Rostaa hamper, tagging the person they would want to share it with.

  20,40,488 video views

#NayiSaalPuraniAadat

New Year resolutions tend to break within the first month. #NayaSaalPuraniAadat looked to instill habits by our parents, siblings or friends that over time were forgotten. We collaborated with Shivesh, Chef Chinu Vaze, Navreet Kaur and Yasmin Karachiwala to reminisce and bring back a particular habit that they remember from their childhood.

  8,30,000 video views

#NIBBLEONLIFE

A year long campaign Rostaa embarks on a journey to play an essential part of every individual’s endeavor to eat cleaner and live a healthier lifestyle by being present in moments that allow us to pause, reflect and cherish the finer aspects of life.




Enrich

Rostaa has ventured into a niche gourmet dry fruit market, successfully positioned itself as a premium brand and has helped defeat the notion of dry fruits being ingredients for baking or cooking only. The scope of the brand is now widened through content relating healthy eating to the daily lifestyle of every individual. Since our involvement with Rostaa, a 5x Revenue growth was observed on Amazon.in, 3x revenue growth in the first quarter with BigBasket and an overall 2x growth of Rostaa products across top 5 e-commerce portals. In 2018, Rostaa won the Amazon Star Performer Award for its Sponsored Ad campaigns that helped deliver 12x worth of sales between October 2017 – October 2018