What happens when a pioneer in fashion meets the greatest batsman of all time? Magic. Launched in 2016, True Blue is a joint venture between Arvind Brands and Sachin Tendulkar. Sustainable, crafted, and iconic – True Blue stands for the Indian spirit. Deep rooted values inspire every knit. A retail heavy brand, HOWL digitally enabled True Blue to achieve record breaking sales during the launch of their Autumn/Winter ‘19 collection. It was time to take India to the world, one masterpiece at a time.
Dotted across the spine of Asia like a string of pearls, the Silk Route connected civilisations and influenced culture as we know it. Inspired by the Persians and their grand taste in everything, HOWL digitally unveiled the collection just in time for the Indian Festive season.
The Red Paisley Polo
6,578 Add to carts
17x return on media spends
Total Clicks Generated To
Shopping Portal via Digital Marketing
Leh Ladak set the backdrop to showcase TrueBlue’s AW’19