THE BLUES LIVE HERE
The mecca for India’s contemporary Blues culture, in February 2020, The Mahindra Blues Festival was ready to celebrate their decade of foot stomping blues and whiskey tunes. A legacy festival that often comes armed with butterscotch baritones and six strings – this blues extravaganza was set to transcend generations. But taking an analog brand into a digital future was going to be challenging; maintaining and evolving their legacy even more so. A HOWLin’ Wolf, or wolves should we say, were about to ‘smokestack’ some digital lighting. Dark tones, and gold hues, hand in hand with minimalist fonts took centre stage, as we re-imagined how the blues visually evolved to strike a chord with generations to come.
January 2020
Working with HOWL was a thoroughly rewarding experience. Supportive, intuitive and creative, they understood our vision for the festival. It was invigorating and inspiring to see a team so well prepared on the festival grounds, keeping up with every beat, note and strum.”
Roshni Ramchandani
Senior Manager – Brand Design,
OranJuice Entertainment
THE HOMEGROWN COLLECTIVE
THE MAHINDRA BLUES BAND HUNT
An opportunity to join the family, a chance to play at Asia’s Largest Blues Festival.
REMINISCING OUR
DECADE OF BLUES
It’s always good to work with a team that seamlessly becomes an extension to your own, and HOWL was exactly that for us.
Meghna Bhogle
Manager – Brand Solutions,OranJuice Entertainment
GOING BEYOND THE BLUES,
HOSTING A GREEN FESTIVAL
A virtual shoutout to OranJuice and their incredible effort
3,089 KGs
Festival Waste Generated
63 KGs
Excess Food Donated
94.6%
Festival Waste Recycled
117 KGs
Reusable Cups Returned
