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The mecca for India’s contemporary Blues culture, in February 2020, The Mahindra Blues Festival was ready to celebrate their decade of foot stomping blues and whiskey tunes. A legacy festival that often comes armed with butterscotch baritones and six strings – this blues extravaganza was set to transcend generations. But taking an analog brand into a digital future was going to be challenging; maintaining and evolving their legacy even more so. A HOWLin’ Wolf, or wolves should we say, were about to ‘smokestack’ some digital lighting. Dark tones, and gold hues, hand in hand with minimalist fonts took centre stage, as we re-imagined how the blues visually evolved to strike a chord with generations to come.
January 2020
Working with HOWL was a thoroughly rewarding experience. Supportive, intuitive and creative, they understood our vision for the festival. It was invigorating and inspiring to see a team so well prepared on the festival grounds, keeping up with every beat, note and strum.”
Senior Manager – Brand Design,
OranJuice Entertainment
An opportunity to join the family, a chance to play at Asia’s Largest Blues Festival.
It’s always good to work with a team that seamlessly becomes an extension to your own, and HOWL was exactly that for us.
A virtual shoutout to OranJuice and their incredible effort
Festival Waste Generated
Excess Food Donated
Festival Waste Recycled
Reusable Cups Returned
