Between Us

Let’s start with an Aachi Aadat

 

Population Services International (PSI) is a nonprofifit global health organization, based in Washington, DC. Looking to expand their presence across India, PSI, kick-started a platform to reach, educate and empower individuals not only from metro cities but all parts of India through their newly launched platform, Between Us. That’s where HOWL comes in. From designing appropriate communication to defifining brand language, we were all set to launch Between Us, determined to inspire honest conversations, and provide personalised guidance concerning menstrual, sexual and reproductive health and hygiene. Together, our goal was simple, build a safe space, period

AD IMPRESSIONS

ORGANIC IMPRESSIONS

UNIQUE AD REACH

NOV 2020 – FEB 2021

How about a new Aadat

To promote awareness across our target audience, we adopted an illustrative approach meant to showcase reliability as well as bring to life the narrative of Meuri, a 21 day oral contraceptive pill. The goal of this content piece was simple. Showcase a scenario that not only addressed FAQs but also enlightened a viewer with benefits and side-effects of Meuri

Meuri
Meuri Frame

TOTAL VIEWS

TOTAL REACH

Busting myths on everyone’s go-to Q&A source

IMPRESSIONS

WEBSITE REDIRECTS