From Germany, With Love
Founded in Germany, Sanosan Baby is a, yes, you guessed it – baby skin care brand. With a legacy carefully nurtured over decades in Germany, they were looking to make their mark in an already established Indian market. With a strong belief to revolutionize the baby care industry, with excellence, Sanosan baby entered the Indian market with one simple goal: to provide the best skin care products for babies.
Wolves happen to have an interesting history of raising children, with that in mind, it was only fitting that the ‘Wulfpak’ took in Sani (Sanosan baby’s mascot) and ‘raised’ their presence in India.
A MOTHER'S TOUCH
A seamless integration of lifestyle mommy bloggers helped not only showcase brand usage, but also build trust amongst Indian parents.
A MOTHER'S PROMISE
To break clutter and monotony, we then transitioned into our first campaign termed ‘Dear Baby’ which showcased the promise of a parent, especially a mother to their child and how Sanosan baby caters to newborns and families.
A DIGITAL CARNIVALFOR ALL AGES
Scaling brand visibility and relatability even further, we launched our second campaign ‘Sanosan Carnival of Care’ – a digital carnival filled with games and interactive activities that parents and children could enjoy together, virtually.
Parenthood doesn’t stop at posts, right? Neither did we. We created a massive source of information for moms to fall back on whenever they need it the most.