REFRESHED CAR CARE

 

Envision

 

 

ABOUT NEW REFRESHED CAR CARE

Refreshed Car Care is Mumbai’s leading doorstep car wash. They provide on-demand car cleaning services by trained professionals using state of the art cleaning products and environmentally friendly solutions.

 

THE CHALLENGE

With professional car services considered a luxury to be availed once every few months as an add on to daily car washes by local cleaners in India, cars required to be serviced more often. Additionally, daily bucket washes waste millions of litres of water daily. Refreshed Car Care set out to resolve this very problem, using a state of the art steam cleaning technology that saved over 30 litres of water with every wash.

 

THE SOLUTION

We re-branded Refreshed Car Care as an eco-friendly brand with a goal to save 100 million litres of water. The inclusion of a subscription platform ensured customers availed the service at a recommended frequency. From de-cluttering their logo to newspaper campaigns, Refreshed Car Care was ready to save water one car wash at a time!

 

 


 

Execute

 

 

LOGO FACE-LIFT

We tweaked the existing Refreshed logo by omitting the bubbles. This reflected with the brand’s vision to save water along with showcasing their professionalism. The primary colour was changed from yellow to green and the alignment of the was logo fixed.

 

 

ICONOGRAPHY

Simple outline icons used to describe services provided by Refreshed Car Care.
 


FLYERS AND BRANDING

The use of icons and bold typography to showcase services as well as what the brand stood for were kept in mind when creating offline branding for Refreshed Car Care.

 


 

NEWSPAPER AD CAMPAIGN

Newspaper ads were run in the Times Group of newspapers. The campaign followed the following structure: Problem – Solution – Call to Action.

 

 

Enrich

 

Spike in inquiries and booking observed upon running offline ads.