For far too long, banking has been a bothersome affair. India’s first digital only bank, digibank by DBS emerged as a disruptive blessing. Driven by their mission to enable India to #LiveMoreBankLess, digibank was designed with one clear objective; Make Banking Invisible. To connect with their millennial audience, HOWL designed a content strategy that spoke the same language as the audience and the brands functionality – Instantaneous. digibank was now fully equipped to finally make queues and banking disappear, forever.