Population Services International (PSI) is a nonprofifit global health organization, based in Washington, DC. Looking to expand their presence across India, PSI, kick-started a platform to reach, educate and empower individuals not only from metro cities but all parts of India through their newly launched platform, Between Us. That’s where HOWL comes in. From designing appropriate communication to defining brand language, we were all set to launch Between Us, determined to inspire honest conversations, and provide personalised guidance concerning menstrual, sexual and reproductive health and hygiene. Together, our goal was simple, build a safe space, period