ALL THE WORLD’S A STAGE

On a mission to take theatre across the country, The Aditya Birla Group conceptualised Aadyam with a belief to bring about a meaningful difference in the growth of performing arts in the country. Since its inception, Aadyam has staged 221+ shows stemming from 25 plays, spanning varied genres sprawling across 5 seasons. But, 2020 had different plans. Together with HOWL, it was time to bring the stage to everyone’s screens and raise the curtains for Season 6

3

PLAYS

9

SHOWS

12

WEEKENDS

0
TOTAL REACH
0
TOTAL IMPRESSIONS
0
TOTAL ENGAGEMENT

Stickers Bringing Us Closer To The Stage

While we missed the applause, custom stickers were created for each play, prompting a surge in UGC shared across social media.

SHARING THE SPOTLIGHT

Aadyam’s vision was simple – build a community through theatre and arts. To turn this into a reality, together with HOWL, Aadyam launched Theatre Ink, a platform for patrons across the world.

Keep track of the wolves

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