Group Account Manager

 

Job Description:

At Howl, we launch and grow brands. We’ve done this for HRX, DBS Bank, American Express, Zee Live, and Van Heusen to name a few. We believe that bringing curious, empathetic people together to work toward a shared purpose creates a brand experience that can change the world. Our team is seeking a dynamic Group Account Manager who will help grow the brand both strategically and creatively.

The ideal candidate will have a passion for all things digital marketing and technology. The candidates need to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.

 

Responsibilities:

• Drive all brand-related campaigns across various channels like social media, e-mail, search & display advertising campaigns.
•  Set digital strategies for your assigned brands, considering their specific requirements
•  Act as the point of contact for clients for all things related to the management and smooth functioning of accounts and ensuring deliverables are being met.
•  Build strong, long-term client relationships and maintain frequent contact
•  Suggest, design, and implement digital projects to increase customer ROI
•  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•  Brainstorm new and creative growth strategies
•  Plan, execute and measure experiments and conversion tests
•  Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
•  Collaborate with external agencies and other vendor partners to drive quality output.
•  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
•  Eager to learn and willing to work in a high-pressure environment.
•  Strong team management skills with the ability to grow and develop the teams you will lead as well as effectively collaborate with cross-functional teams. Good communication skills and proficiency in English.

 

WHO YOU ARE:

• Bachelors/Masters degree in marketing or a related field
• Relevant experience of working on marketing projects with leading brands
• Highly creative and logical while identifying target audiences 
• Capable of ideating digital campaigns that engage, inform and motivate
• Strong knowledge of social media analytics and sentiment tracking tools (e.g. Meltwater, Sprinklr, Hubspot, Buffer, Facebook Ad Manager, etc.)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Eager to learn and willing to work in a high-pressure environment
• Good Communication Skills and proficiency in English

 

Requirements:

• Proven working experience of 7+ years in digital marketing, client servicing and team management
  
• BS/MS degree in marketing or a related field.
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  
• Thorough knowledge of digital media analytics & sentiment tracking tools (e.g. Meltwater, Sprinklr, Hubspot, Buffer, Facebook Ad Manager, etc.)
  
• Strong analytical skills and data-driven thinking
  
• Up-to-date with the latest trends and best practices in online marketing and measurement