ivape

 

Envision

 

 

ABOUT ivape

ivape is the leading vaping mod and e-liquid brand in India. Incorporated in 2014, the brand has helped over 1 million people move on from smoking to a healthier alternative that is 95% safer than tobacco consumption. ivape deals in over 70+ e-liquid flavors that are shipped across the country and available in both nicotine & non-nicotine variants.

 

THE CHALLENGE

The lack of a distinct identity for the e-liquids produced under ivape and SMOKA ranges.

 

THE INSIGHT

An attractive packaging was the key differentiator when it came down to selecting between the same flavour by two competing brands. If one could offer or tell a better story through the packaging, it would grab the attention of the consumer almost instantly.

 

THE SOLUTION

Creating a unique look & feel for the new ranges of e-liquid flavours that in turn create: A strong call back to the brand due to its unique design. We created packaging with designs that were whimsical and relatable based on the flavour range.

 

 

Execute

 

ivape was to launch 5 sets of new e-liquids – 3 ranges, 2 single flavours – in the upcoming months. HOWL decided to create a unique packaging design for each flavour that would fulfil 3 criteria:

  • Playful & attractive
  • Easily relatable
  • Eye catching

 

THE 5 SETS OF FLAVOURS WOULD BE:

YO! Play – A yogurt based range of flavours

GUM Munsters – Bubblegum based flavours

Liptus – A flavour range with Eucalyptus oil being a key ingredient

Peanut Butter & Jelly – The classic American breakfast sandwich, now in an e-liquid

Jäger bomb – The go to e-liquid for when you want a LIT night.

 

 

Enrich

 

Each set of flavours were heavily researched, drawing a base sounding board upon which an entire design profile and philosophy was built. This was adapted to the final design, based on the flavour.