nabeel, Author at HOWL

CULTURE IN EVERY STITCH

What happens when a pioneer in fashion meets the greatest batsman of all time? Magic. Launched in 2016, True Blue is a joint venture between Arvind Brands and Sachin Tendulkar. Sustainable, crafted, and iconic – True Blue stands for the Indian spirit. Deep rooted values inspire every knit. A retail heavy brand, HOWL digitally enabled True Blue to achieve record breaking sales during the launch of their Autumn/Winter ‘19 collection. It was time to take India to the world, one masterpiece at a time.

Verification

Credibilty

Instagram Shop

Actionable

Pixel Integration

Result Driven

Across the Silk Route

Dotted across the spine of Asia like a string of pearls, the Silk Route connected civilisations and influenced culture as we know it. Inspired by the Persians and their grand taste in everything, HOWL digitally unveiled the collection just in time for the Indian Festive season.

Follower Spike

5,622

October 2019

18,548

January 2020

Surpassing Expectations

The Red Paisley Polo
6,578 Add to carts
17x return on media spends

Surpassing Expectations

The Red Paisley Polo
6,578 Add to carts
17x return on media spends

2,95,000

Total Clicks Generated To
Shopping Portal via Digital Marketing

2,95,000

Total Clicks Generated To
Shopping Portal via Digital Marketing

Adventure lies ahead

Leh Ladak set the backdrop to showcase TrueBlue’s AW’19
collection.

16.3 millions impression served in 3 months.

Aquatein

Posted on July 9, 2020August 13, 2020 by nabeel

A BOLD NEW WORLD

Fitness and its adoption in a digital India skyrocketed. Protein suddenly found itself in the limelight. Its consumption however needed to evolve. Aquatein was all warmed up to revolutionise how our body absorbs protein. In an industry dominated by powders and bars, HOWL took on the challenge of launching India’s first ever protein infused water. Disruption and results followed.

BE BETTER. BE BOLD.

AQUATEIN’s website design captured the intensity of the product. Action oriented, it created a strong purchase mechanism allowing users to personalise their protein requirements based on their routines and taste buds.

Integrating a one of a kind subscription service, designed to deliver personalised orders on a weekly basis.

100 Subscriptions

availed during first month of website launch

5000+ Checkouts

achieved during the course of the project

3% E-Commerce Conversation

the Indian benchmark stands at 1.4%

Creating A Conversation, Building A Community.

Aquatein set the bar and put into perspective the hunger for innovation the consumer demanded. With over 40 Lacs of revenue generated at 1/4th the cost of media inputs, Aquatein was ready to flex.