ALL THE WORLD’S A STAGE
On a mission to take theatre across the country, The Aditya Birla Group conceptualised Aadyam with a belief to bring about a meaningful difference in the growth of performing arts in the country. Since its inception, Aadyam has staged 221+ shows stemming from 25 plays, spanning varied genres sprawling across 5 seasons. But, 2020 had different plans. Together with HOWL, it was time to bring the stage to everyone’s screens and raise the curtains for Season 6
3
PLAYS
9
SHOWS
12
WEEKENDS
TOTAL REACH
TOTAL IMPRESSIONS
TOTAL ENGAGEMENT
Stickers Bringing Us Closer To The Stage
While we missed the applause, custom stickers were created for each play, prompting a surge in UGC shared across social media.
26
GIFs
6M+
Views
SHARING THE SPOTLIGHT
Aadyam’s vision was simple – build a community through theatre and arts. To turn this into a reality, together with HOWL, Aadyam launched Theatre Ink, a platform for patrons across the world.
