Floh

HAVE A BLOODY GOOD PERIOD

HAVE A BLOODY GOOD PERIOD

Tampons and taboos, where did we go wrong? With less than 1% of the Indian population actively using tampons, floh was designed out of a simple need: to provide a comfortable and equally superior menstrual experience. Founder, Gauri Singhal, set out on a mission to turn the tables. HOWL built floh’s digital identity over a strong visual backbone, focused on educating and in turn fostering conversation and acceptance. For a country that passionately bleeds blue, we set out to paint the town red. A tiny wad of cotton was ready to start a revolution.

Courtesy: Team Floh

10,000+

profile visits achieved over the first two months

100,000+

impressions recorded over the first two months

MILLENNIALS AT YOUR CERVIX

MILLENNIALS AT YOUR CERVIX

From customers to custodians, the birth of an engaging community

Courtesy: Team Floh

MAY THE FLOH BE WITH YOU

MAY THE FLOH BE WITH YOU

Enabling the online sales via e-commerce platforms and a customised website

80% sales

driven digitally
HOWL customised permutations of products, making them viable to list across portals. Once live, the sky was the limit.

Over 50,000+

women have had a bloody good period with floh

PEEL AWAY THE PAIN

PEEL AWAY THE PAIN

Introducing floh crampfree. Just that simple. Just that exciting.

GO WITH THE FLOH

GO WITH THE FLOH

Built on trust, we identified two brand advocates to amplify our mission.

500+

Highest single day
follower spike

8x

Increase in daily crampfree sales

15,000+

Profile visits induced by
digital activations

 

CHEERS TO NEW BEGINNINGS

CHEERS TO NEW BEGINNINGS

In tune with our promise to make periods as comfortable as possible, we
launched the floh menstrual cup and wash

ROSTAA

ROSTAA

Envision

ABOUT ROSTAA

A flagship brand of Royal Dry Fruits Pvt. Ltd, Rostaa looked to redefine the way we perceive and consume dry fruits, dried fruits and berries. Rostaa sources the finest quality nuts and berries from farms across the globe, operating as India’s leading organised set-up in the branded superfood category.

THE CHALLENGE

A lack of online strategic direction hindered Rostaa’s digital presence. Rostaa outsourced their distribution which in turn meant they lost control over their margins. Additionally, Rostaa wasn’t listed on various e-commerce channels resulting in poor presence and in turn sales.

THE SOLUTION

We helped in-source Rostaa’s distribution, set up and list Rostaa on every e-commerce platform along with training their dispatch team and setting up processes for dispatch and shipping. Through digital media we started a conversation, encouraging healthy living not only for health enthusiasts but everyone looking to make small changes towards a healthier lifestyle.



Execute

#ROSTAASEDUA

A campaign that put Rostaa on the map, #RostaaSeDua spread the message of how humanity and righteousness have no religion. We collaborated with Smile Foundation, an NGO that works for the welfare of children, their families, and the community. A part of the profits during Ramadan were donated to them. The campaign was further amplified by:

  • Videos
  • Recipes
  • Contests
  • Emailers
  • Gifting Alternatives
  • Ecards

#YEHDIWALIROSTAAWALI

A campaign that encouraged ‘Doubling the celebrations of Diwali by sharing the goodness of Rostaa with loved ones’. A digital chain was initiated with 27 influencers who posted a picture of a Rostaa hamper, tagging the person they would want to share it with.

  20,40,488 video views

#NayiSaalPuraniAadat

New Year resolutions tend to break within the first month. #NayaSaalPuraniAadat looked to instill habits by our parents, siblings or friends that over time were forgotten. We collaborated with Shivesh, Chef Chinu Vaze, Navreet Kaur and Yasmin Karachiwala to reminisce and bring back a particular habit that they remember from their childhood.

  8,30,000 video views

#NIBBLEONLIFE

A year long campaign Rostaa embarks on a journey to play an essential part of every individual’s endeavor to eat cleaner and live a healthier lifestyle by being present in moments that allow us to pause, reflect and cherish the finer aspects of life.




Enrich

Rostaa has ventured into a niche gourmet dry fruit market, successfully positioned itself as a premium brand and has helped defeat the notion of dry fruits being ingredients for baking or cooking only. The scope of the brand is now widened through content relating healthy eating to the daily lifestyle of every individual. Since our involvement with Rostaa, a 5x Revenue growth was observed on Amazon.in, 3x revenue growth in the first quarter with BigBasket and an overall 2x growth of Rostaa products across top 5 e-commerce portals. In 2018, Rostaa won the Amazon Star Performer Award for its Sponsored Ad campaigns that helped deliver 12x worth of sales between October 2017 – October 2018


IVAPE

ivape

Envision

ABOUT ivape

ivape is the leading vaping mod and e-liquid brand in India. Incorporated in 2014, the brand has helped over 1 million people move on from smoking to a healthier alternative that is 95% safer than tobacco consumption. ivape deals in over 70+ e-liquid flavors that are shipped across the country and available in both nicotine & non-nicotine variants.

THE CHALLENGE

The lack of a distinct identity for the e-liquids produced under ivape and SMOKA ranges.

THE INSIGHT

An attractive packaging was the key differentiator when it came down to selecting between the same flavour by two competing brands. If one could offer or tell a better story through the packaging, it would grab the attention of the consumer almost instantly.

THE SOLUTION

Creating a unique look & feel for the new ranges of e-liquid flavours that in turn create: A strong call back to the brand due to its unique design. We created packaging with designs that were whimsical and relatable based on the flavour range.

Execute

ivape was to launch 5 sets of new e-liquids – 3 ranges, 2 single flavours – in the upcoming months. HOWL decided to create a unique packaging design for each flavour that would fulfil 3 criteria:

  • Playful & attractive
  • Easily relatable
  • Eye catching

THE 5 SETS OF FLAVOURS WOULD BE:

YO! Play – A yogurt based range of flavours

GUM Munsters – Bubblegum based flavours

Liptus – A flavour range with Eucalyptus oil being a key ingredient

Peanut Butter & Jelly – The classic American breakfast sandwich, now in an e-liquid

Jäger bomb – The go to e-liquid for when you want a LIT night.

Enrich

Each set of flavours were heavily researched, drawing a base sounding board upon which an entire design profile and philosophy was built. This was adapted to the final design, based on the flavour.